Design is Storytelling
Design is Storytelling

Design is Storytelling

Ellen Lupton
Paperback
RRP £14.95 Our price £13.16 You save £1.79 (12%)
Not in stock at the moment, but more on the way
Design is Storytelling is available to buy in increments of 1

Book description
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience.

Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Product details
More Information
ISBN 9781942303190
Publisher Cooper-Hewitt Museum
Format Paperback
Pages 160
Publication date 16 November 2017

Customer reviews
Write Your Own Review
We'd love to hear what you thought of this book, log in or register to leave your review

Delivery & returns

Free UK delivery on all online orders over £15. First class, international and UK next day delivery options are available at additional cost. Please see our delivery and returns page for full information.

You may also like...