With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
Write a Review
Write a Review
Inside the Nudge Unit 9780753556559 Paperback
There are no reviews for this product yet - be the first
- Authors:
- Halpern, David
- Year Published:
- 2016
- Country of Publication:
- United Kingdom
- Format:
- Paperback
- ISBN:
- 9780753556559
- Number of Pages:
- 432
- Publication Date:
- 02/06/2016
- Publisher:
- Ebury Publishing
- Place of Publication:
- London
- SKU:
- 9780753556559