Machine, Platform, Crowd: Harnessing Our Digital Future
Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future

Andrew McAfee & Erik Brynjolfsson
Hardback
From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.
In stock
SKU
9780393254297
£22.99
Machine, Platform, Crowd: Harnessing Our Digital Future is available to buy in increments of 1

Book description
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.

Product details
More Information
ISBN 9780393254297
Publisher WW Norton & Co
Format Hardback
Pages 416
Publication date 27 June 2017

Customer reviews
Write Your Own Review
We'd love to hear what you thought of this book, log in or register to leave your review

Delivery & returns

Free UK delivery on all online orders over £10. First class, international and UK next day delivery options are available at additional cost. Please see our delivery and returns page for full information.

You may also like...