* HOT NEW FIELD OF MEDICINE, anchored in results of $115-million study from the National Institute of Health, propagating new research all the time, covered in media constantly.
* AUTHORS ARE WORLD LEADERS IN THE FIELD who coined the phrase 'psychobiotics.' Each have had 10,000 scholarly citations since 2010; Thomson Reuters named Cryan one of 'the world's most influential scientific minds' in 2014.
* CONTROVERSIAL, NEWSWORTHY IMPLICATIONS about antidepressants, antibiotics, anxiety, obesity, autism, Alzheimer's, Parkinson's, and other prevalent ailments and treatments.
* MEDIA-SAVVY AUTHORS are ready to promote.
|Publication date||15 November 2017|
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