The Rules of Contagion

Why Things Spread - and Why They Stop

Format: Paperback / softback
Format: Paperback
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An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.
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Format:
Paperback / softback
Place of Publication:
London
Year Published:
2021
Country of Publication:
United Kingdom
ISBN:
9781788160209
Number of Pages:
352
Publication Date:
28/01/2021
Publisher:
Profile Books Ltd
Format:
Paperback
Authors:
Kucharski, Adam
Illustrations Note:
Charts and graphs throughout
SKU:
9781788160209

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