Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching

Kevin Allocca
Hardback
RRP £12.99 Our price £11.17 You save £1.82 (14%)
 
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SKU
9781408880272
£11.17
Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching is available to buy in increments of 1

Book description
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world

What we watch, create, upload, follow, subscribe to and share matters - It reveals more about ourselves and our society than we could imagine.

YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. Its viral fads, endless tutorials and colourful personalities provide us with surprisingly profound insight into human nature - in all its glory and ignominy.

Through rousing and illuminating behind-the-scenes looks at beloved videos and famous trends, Videocracy reveals internet video's massive influence in our world, explains how awkward dance moves become global phenomena and paints a vivid, multi-layered and unexpected portrait of modern culture.

Product details
More Information
ISBN 9781408880272
Publisher Bloomsbury Publishing PLC
Format Hardback
Pages 352
Publication date 25 January 2018

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