In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
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Crossing the Chasm 9781841120638 Paperback
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- Authors:
- Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California)
- Year Published:
- 1998
- Country of Publication:
- United Kingdom
- Format:
- Paperback
- ISBN:
- 9781841120638
- Number of Pages:
- 240
- Place of Publication:
- Oxford
- Publication Date:
- 01/08/1998
- Publisher:
- John Wiley and Sons Ltd
- Language:
- English
- Imprint:
- Capstone Publishing Ltd
- SKU:
- 9781841120638