Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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Advertising Account Planning 9780765640369 Paperback
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- Authors:
- Kelley, Larry|Jugenheimer, Donald
- Year Published:
- 2014
- Country of Publication:
- United Kingdom
- Format:
- Paperback
- Illustrations Note:
- 15 Tables, black and white; 72 Line drawings, black and white
- ISBN:
- 9780765640369
- Number of Pages:
- 262
- Place of Publication:
- London
- Publication Date:
- 15/09/2014
- Publisher:
- Taylor & Francis Ltd
- Language:
- English
- Imprint:
- Routledge
- SKU:
- 9780765640369