How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.
This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.
- Illustrated examples, from Apple’s post-postmodernist iWatch to Savage X Fenty’s body image message on diversity
- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption
- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform
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Introducing Fashion Theory 9781350091917 Paperback
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- Year Published:
- 2020
- Country of Publication:
- United Kingdom
- Format:
- Paperback
- ISBN:
- 9781350091917
- Number of Pages:
- 160
- Publication Date:
- 10/12/2020
- Publisher:
- Bloomsbury Publishing PLC
- Authors:
- Reilly, Andrew (University of Hawaii, Manoa, USA)
- Illustrations Note:
- 50 mono illus
- Place of Publication:
- London
- Language:
- English
- SKU:
- 9781350091917