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The Influential Mind

What the Brain Reveals About Our Power to Change Others

Format: Paperback
£10.99

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Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more.

'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take

'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge


Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

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Year Published:
2018
Country of Publication:
United Kingdom
Format:
Paperback
ISBN:
9780349140636
Number of Pages:
256
Publication Date:
02/08/2018
Publisher:
Little, Brown Book Group
Place of Publication:
London
Authors:
Sharot, Tali
Language:
English
SKU:
9780349140636

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