In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
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It's Not Just PR 9781118554005 Paperback
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- Authors:
- Coombs, W. Timothy (University of Central Florida, USA)|Holladay, Sherry J. (University of Central Florida, USA)
- Year Published:
- 2013
- Country of Publication:
- United Kingdom
- Format:
- Paperback
- ISBN:
- 9781118554005
- Number of Pages:
- 168
- Place of Publication:
- Hoboken
- Publication Date:
- 30/08/2013
- Publisher:
- John Wiley and Sons Ltd
- Language:
- English
- Imprint:
- Wiley-Blackwell
- SKU:
- 9781118554005