Lord Sugar

Lord Alan Sugar's very British success story is one that any aspiring business professional can learn from. He grew up in an East End council flat and boiled beetroots for the local greengrocer and built his own business empire. In the process he became an entrepreneurial icon, fixture on the Sunday Times Rich List and television star on the much-loved BBC show The Apprentice. How did this remarkable man go from selling car aerials out of the back of a second-hand van to cruising into Downing Street in his chauffeur-driven Bentley? Brimming with piercing insight and entertaining anecdotes, this biography reveals the secrets that took him to the top and shows how you can learn from his soaring career. It identifies and analyses the Great British values that made Lord Sugar one of the country's wealthiest men including courage, honesty, hard work and fair play. Never afraid to tear up the rule book, he has an unconventional and eccentric streak. In his personal life too, Lord Sugar displays the best of British characteristics, always remaining a loyal family man. He is also enormously generous, supporting numerous charitable and cultural ventures.