This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Write a Review
Write a Review
Mastering Fashion Marketing 9781403919021 Paperback
There are no reviews for this product yet - be the first
- Authors:
- Jackson, Tim|Shaw, D.
- Year Published:
- 2008
- Country of Publication:
- United Kingdom
- Format:
- Paperback
- ISBN:
- 9781403919021
- Number of Pages:
- 240
- Publication Date:
- 22/12/2008
- Publisher:
- Bloomsbury Publishing PLC
- Series:
- Macmillan Master Series
- Illustrations Note:
- 240 p.
- Language:
- English
- SKU:
- 9781403919021