Break the Internet

in pursuit of influence

Format: Hardback
RRP: £16.99
£15.46
Save £1.53 (9%)

Free UK P&P on online orders over £25

Adding to basket… The item has been added

Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?

Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.

Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture.

Write a Review

There are no reviews for this product yet - be the first

Authors:
Yallop, Olivia
Year Published:
2021
Country of Publication:
United Kingdom
Format:
Hardback
ISBN:
9781913348335
Number of Pages:
288
Publication Date:
04/11/2021
Publisher:
Scribe Publications
Place of Publication:
London
SKU:
9781913348335

Customers also bought