The Handbook of Slogans 9781780590363 Paperback

The Handbook of Slogans

The world's most popular slogans and the stories behind them

Salem, Lionel (author)
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Format: Paperback
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Every Little Helps...Just Do It...Life's Good

The ultimate guide to the world's greatest slogans.

Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands.

Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you:

  • What makes a memorable slogan
  • The most successful examples in your own industry
  • The stories behind the best-known slogans of over 60 companies
  • A directory of a further 2,500 slogans
The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
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Year Published:
2012
Country of Publication:
United Kingdom
Format:
Paperback
ISBN:
9781780590363
Number of Pages:
248
Publication Date:
07/09/2012
Publisher:
Hodder Stoughton
Authors:
Salem, Lionel
Publication Date:
07/09/2012
Publisher:
Hodder & Stoughton
Imprint:
Crimson Publishing
SKU:
9781780590363

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