null Skip to main content

Book subscriptions | Free UK postage on orders over £25

The Ideological Brain

A Radical Science of Susceptible Minds

Format: Hardback
RRP: £22.00
£19.80
Save £2.20 (10%)

Free UK P&P on online orders over £25

Adding to basket… The item has been added

THE TELEGRAPH BEST BOOKS OF 2025 | THE GUARDIAN BRILLIANT BOOKS TO READ IN 2025

‘Massively important...Zmigrod is a joyful and compelling writer’ THE SUNDAY TIMES

'Fascinating, insightful, lucidly and entertainingly written' A. C. GRAYLING

‘Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood’ STEVEN PINKER

'Extraordinary, eye-opening and startlingly original' CASS R. SUNSTEIN

Why are some people radicalised?
Who is most susceptible to ideological thinking?
Can we unchain our minds from toxic dogmas?


In today's polarised world, The Ideological Brain is essential reading to foster a more informed, resilient and freer society. Packed with Dr Leor Zmigrod's groundbreaking new research, it uncovers the hidden mechanisms driving our beliefs and behaviours, and zooms into the processes happening inside each of us to shows how to spot – and stop – rigid thinking in ourselves and others.

With captivating real-world examples, like how a simple card sorting game can reveal your entire approach to life, Dr Leor Zmigrod reveals how cognitive rigidity – struggling to adapt to new rules – mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible.

Regardless of your political stance, this book will challenge you to reassess your convictions – and what they are doing to your brain.

Write a Review

There are no reviews for this product yet - be the first

Authors:
Zmigrod, Leor
Year Published:
2025
Country of Publication:
United Kingdom
Format:
Hardback
ISBN:
9780241741214
Number of Pages:
336
Publication Date:
20/03/2025
Publisher:
Penguin Books Ltd
Language:
English
Place of Publication:
London
SKU:
9780241741214

Customers also bought