McMindfulness: How Mindfulness Became the New Capitalist Spirituality
McMindfulness: How Mindfulness Became the New Capitalist Spirituality

McMindfulness: How Mindfulness Became the New Capitalist Spirituality

Ronald Purser
Paperback
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Book description
Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution. But what if, instead of changing the world, mindfulness has become a banal form of capitalist spirituality that mindlessly avoids social and political transformation, reinforcing the neoliberal status quo?In McMindfulness, Ronald Purser debunks the so-called 'mindfulness revolution,' exposing how corporations, schools, governments and the military have coopted it as a technique for social control andself-pacification. A lively and razor-sharp critique, Purser busts the myths its salesmen rely on, challenging the narrative that stress is self-imposed and mindfulness is the cure-all. If we are to harness the truly revolutionary potential of mindfulness, we have to cast off its neoliberal shackles, liberating mindfulness for a collective awakening.

Product details
More Information
ISBN 9781912248315
Publisher Watkins Media
Format Paperback
Pages 304
Publication date 9 July 2019

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