The ABC of Typography

Format: Hardback
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Typography confronts us everywhere: in books and newspapers, on road signs, product packaging and political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson's for the London Underground, have become iconic. Others, like comic sans, are loathed. Each one has its own place in history.
The ABC of Typography traces 3,500 years of type, from Sumerian pictographs, through Roman calligraphy, to Gutenberg, the Bauhaus and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological and cultural shifts that have defined the look of the words we read, as well as introducing the artists who have marked typography's long history.
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Year Published:
2019
Country of Publication:
United Kingdom
Format:
Hardback
ISBN:
9781910593714
Number of Pages:
128
Publication Date:
12/09/2019
Publisher:
SelfMadeHero
Place of Publication:
London
SKU:
9781910593714

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